Learn about the metrics to better track your website and marketing efforts.
Your website is the most accessible, farthest reaching communication tool that your association has. But without analytic tools, you have no way of measuring your effectiveness.
Using Google Analytics, you can track the success of your marketing efforts, leading to better decisions on how you spend your limited time, resources, and money.
If you're already using and are somewhat familiar with Google Analytics, you're ready to learn and implement the top 10 things your association should be measuring.