It can cost 6-7x more to acquire a new customer than to retain an existing one.*

While acquiring new members will always be important to associations, many are realizing that simply retaining members can significantly impact their bottom line.

Existing customers are increasingly valuable in a fickle marketplace. With no tangible products on the shelf and ever-shifting member wants and needs, associations constantly face the challenge of figuring out how to best give members the program offerings that will help them grow.

In How to Build an Effective Member Retention Plan, we help identify the types of members you want (hint: valuable, happy ones) and give you member retention tactics you can implement immediately.

After reading this eBook, you will:

  • Be able to identify and leverage your association advocates
  • Have a framework for both short- and long-term retention plans
  • Understand what tools are available for maximizing your efforts

Let's get started! Fill out the form to the right to receive your free download.



*source: Outbound Engine

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